Methods for Marketing

   

METHODS OF MARKETING KRISPY KREME

    Doughnuts in Switzerland are called Ringlis and are known to be eaten during the Christmas holidays.  Due to the fact that not only are they served all year long but with the high demand of them during Christmas, this will allow Krispy Kreme to use Christmas to their marketing advantage.  Some of the best ways to market a new product are by TV commercials, designing a campaign that makes people want to try it, focusing on the people in the market, proving that the doughnuts are good, and personalizing it.

Above are the Swiss Ringlis that are popular during Christmas

     TV commercials is a very effective was to market the doughnuts.  The look of the doughnut will pull people into the stores with the gooeyness and the sugary glaze that draws Americans to the doughnuts.  Most of the Swiss people watch new movies or sports on the television which would help us out a lot because doughnuts are not only good for holidays such as Christmas but would be a perfect food for them to snack on while watching the game.  When people watch a commercial about food, they are more likely to buy it for the next tv outing than something else.  Marketing during the Christmas season is a must do to the fact, doughnuts are very popular this season.
      A campaign such as hot, fresh, doughnuts for the busy and cold Christmas holiday.  Campaigning the doughnuts to Christians who already eat them during the holidays could be easily done.  Since there is not very much competition, having hot homemade doughnuts on the go will be something new and popular for the Swiss people

     The doughnut market is mostly geared towards children in the United States so marketing to the children in Switzerland would be a great start.  Children can be easily influenced through social media.
     Proving the Doughnuts are good will be harder but is the best way to prove the point.  A good way of doing this is giving out free doughnuts to the public for special occasions such as the grand opening.  Another way of doing this is donating them to companies and such.

     Personalizing the doughnuts will probably be the best way to market the doughnuts.  Using the American doughnuts with Swiss chocolate on the doughnuts allows the doughnuts to have their personal touch of what they are already used to.

Works Cited:

http://en.wikipedia.org/wiki/List_of_doughnut_varieties

http://www.krispykreme.com/home